TECHLIFT celebrates 20 years, clarifies its positioning, and unveils a new brand identity to reach even greater heights.

Following the acquisition of Equipement EMU, Techlift is taking a new step forward by unifying its operations and clarifying its offering. The company now brings its activities together under a single organization, structured around two distinct areas of expertise: TECHLIFT, for everything related to forklifts, and EMU – Warehousing and dock solutions.

This strategic integration strengthens expertise and aligns sales and service teams within a unified organization, enhancing the overall customer experience across Quebec. This new chapter comes at a pivotal moment as Techlift celebrates its 20th anniversary. A Quebec leader in forklift fleet management and material handling equipment, the company is marking this milestone by unveiling a new brand image that reflects its evolution, innovative mindset, and ongoing commitment to clients and partners.

Along with this refreshed visual identity, Techlift is also evolving its tagline from “Always Higher” to “Aim Higher.” A clear and impactful signature that applies across all operations and expresses the company’s ambition: to deliver more to its clients, raise service standards, and pursue excellence at every level.

Since its founding, Techlift has established itself as a trusted partner for industrial businesses across the province, offering customized solutions in sales, rental, maintenance, and fleet management tailored to today’s operational realities. Over the years, the company has continuously evolved and reinvented itself while remaining true to its core values of passion, excellence, and teamwork.

“This new brand image reflects our pride in supporting our clients over the past two decades and our commitment to going even further to meet their needs,” said Guillaume Joyal, President of Techlift. “It also represents the trust our clients place in us and the importance we give to their day-to-day experience.”

The evolution of the brand visually expresses the expertise, professionalism, and personalized service that have defined Techlift since its early days as an engaged team dedicated to simplifying client operations through high-performance equipment and close support.

The new identity was developed in collaboration with the sept24 communications team, highlighting the company’s maturity and modernity while clearly affirming its forward-looking vision.

About Techlift

Since 2006, Techlift has built a strong reputation as a forklift and material handling equipment dealer in Quebec. By offering a full range of services and recognized expertise, Techlift is committed to simplifying its clients’ daily operations and maximizing the efficiency of their industrial activities.